We love bringing your story to life.

About us

come to life through design & strategy.

We help modern & magical businesses

unpopular opinion: we don't niche down

We don’t limit ourselves to working within one industry, we just require they all have one thing in common: passion for their business. We work with the builders, believers, the give-it-your-all-ers; those are our people.

We don’t just focus on show-stopping design, we get to know the heart of your business. We showcase what makes our clients unique in their industry, because every successful company is built on the "why" not the "what".

meet the founder

Hi,  I'm Lucy

I started WLC out of the need I saw for unique, customized design. In a world full of rinse & repeat, I wanted to provide custom experiences to modern businesses who deserved to get noticed. 

Having worked with big-budget businesses, solopreneuers just starting out, and everything in-between, we work to provide custom solutions for every size of business. Having over 10 years of design & creative direction experience, I try to bring all of my expertise with every client. In order to run WLC, I have built my life around chasing life's magic. A sunrise, an afternoon full of laughter, a long drive with the windows down - those are the places inspiration strikes, the moments ideas are born. 

We are our most intuitive selves when we're immersed in the magic of life, so I decided to cultivate my work in those places. I spend a lot of time behind a computer screen, but I believe in order to build something truly unique, we must experience life beyond the screen - among the wild lemons.

- Tammy Napoli,  Skinhealth Studios

She has branded my business beautifully and in a way that represents what I stand for with a very inviting feel to it. And she is an excellent communicator, super easy to work with and helps me make the right decisions when I'm confused with which direction to go.

"Lucy has been instrumental in my success." 

- Stephanie Kincheloe, LOVE Cycling Studio

If you are seeking a customer focused, out of the box thinker who has a creative mind that takes your brand to the next level, look no farther than Lucy! I have worked with Lucy in multiple capacities as a small business owner and she consistently overachieves the goals we set for creative design, idea generation, imagination and final delivery of product. She is not only a creative strategist, she is grounded in current trends and technologies to enable you to take your business forward in a way that looks and feels like your intimate and personal style and brand. Lucy truly becomes one with your brand as she attempts to create and deliver to your needs. She is focused on your needs and remains customer driven until you are completely satisfied with the end result. Do yourself a favor and connect with Lucy!

"Lucy truly becomes one with your brand." 

- Mckenzy Windham , Arch Over Iris

Lucy, I LOVE all of it! I knew you'd kill it, but wow - it's exactly what I wanted!

"It's exactly what I wanted." 

- Charlie Sprinkman, Everywhere Is Queer

From day 1 Lucy has been so incredibly organized. I was in awe when I received the Welcome Kit from Lucy. It was so detailed and I knew I was going with the right person for this project. Then I received the Website Strategy Doc which again was so professional and detailed. It laid out everything I needed to know for my new site. 

Lucy knows what she is doing and has thoughtfully considered my recommendations along the way. I am beyond grateful for my site! I'd 100% recommend Lucy. Thanks Lucy!"

"I knew I was going with the right person for this project." 

- Elizabeth DeSocio, Crave Cycle

I'm crying a bit, so give me a minute. This is beautiful.

"This is beautiful." 

let's work together

your brand should have main character energy

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