Arch Over Iris is a brow shaping business located in Austin, TX.
The logo goal was to represent an eyebrow shaping an eye, which we accomplished through and organic line with fluid movement. We created additional logos for a training academy they plan to launch as well. The color palette muted and natural.
We Art Directed a photoshoot for the brand, bringing in real clients and giving a 90's GAP vibe with mostly jean and whites to really focus on the women's brows and natural beauty.