Skin Theorist

We originally launched Lindsay's brand: Skin Theorist back in 2019 and as she's been a rising star, she came to us in 2024 for a rebrand and to launch a DTC brand: Night Theory. Night Theory would be a "get unready with me" package that her clients and followers could purchase. We executed the rebrand and packaging designs, as well as campaign concepts around the launch.

This brand is growing and we are excited to continue to help Lindsay grow her brand.